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Matière Première
Matière Première is a company that puts the ingredient at the center of everything.
Each creation begins with a carefully chosen raw material, cultivated, harvested, or sourced with almost obsessive precision. The ingredient is then treated as a central character: it is allowed to express itself, evolve, and surprise. The house seeks purity, truth, and impact by revealing the raw material in its most modern and luminous form. The result: direct, generous, and perfectly legible fragrances, where each note tells the authentic story of the raw material that inspired it.
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Le fondateur
Aurélien Guichard is the only perfumer in the world to cultivate his own raw materials. Where others choose, he plants. Where many buy, he grows. In Grasse, on his Ecocert-certified land, he returns perfume to its roots. Aurélien creates a perfumery of the soil, of gesture, of the hand. A visceral, committed approach, where the raw material is shaped like a living sculpture.
