Jonathan Blanc's story begins with an exceptional heritage. Born into a lineage of luxury leather goods makers, he grew up surrounded by precious leathers and artisanal techniques passed down through four generations, developing an early appreciation for beauty and rarity.

His discovery of agarwood, a mystical and precious material, marked a turning point. Fascinated, he became a supplier of exceptional wood to connoisseurs and artisan perfumers. From this encounter between heritage and raw material, the obvious choice was born: to create. Jonathan Blanc then founded his perfume house, guided by the desire to reinvent perfume through noble materials and a personal vision.